Beyoncé Wears U Los Angeles at Super Bowl LVIII

It was a moment we’ll never forget.

On February 11, 2024, the world watched as Beyoncé made her Super Bowl LVIII appearance, and among the powerful visuals, the music, and the undeniable energy, she chose to wear a piece from U Los Angeles.

Styled in a bold Western-inspired look that paid tribute to her Cowboy Carter era, Beyoncé accessorized with our signature turquoise ring, adding her own iconic flair to a classic silhouette. Paired with a black bolo tie and plunging neckline, the vibrant turquoise stood out, capturing both the spotlight and the spirit of her statement.

At U Los Angeles, we’ve always believed in jewelry as a form of self-expression. Seeing Beyoncé, an icon of empowerment, style, and individuality, choose our piece for one of the biggest stages in the world is the ultimate “All About U” moment.

Thank you, B.