THE BRAND

The Brand
U Los Angeles is the ultimate expression of you.
This fresh, iconic collection represents everything we love about LA. From its winding shorelines echoed in our signature U design, to the brilliantly vibrant colors in each powerful stone, U Los Angeles offers a line of stunning statement pieces for whatever you want to express.
THE FOUNDER

The Founder
GAREN YESSAYAN
Our second generation jewelers take an innovative approach to a family tradition, thoughtfully incorporating classic style with contemporary design. A beautifully handcrafted and unique line that always keeps U at the center.
THE CONCEPT

The Concept
U Los Angeles represents a journey of self discovery that is both personal and universal. Manifest your intentions with energizing stones of Malachite, Coral, Lapis, Turquoise, Onyx and Quartz. Adorn yourself inside and out. Pave your own path in diamonds. And weave your story in threads of yellow, white, and rose gold.