The Flagship Has Landed: U Los Angeles Opens at Westfield Century City

U Los Angeles is proud to unveil its flagship boutique, now open at Westfield Century City on Santa Monica Boulevard. Designed to capture the essence of the brand in physical form, the boutique is a sculptural and immersive expression of U Los Angeles’ refined edge and contemporary vision.

The interior reflects the brand’s identity in every detail. From the clean lines to the curated layout, the signature U shape is echoed throughout the space, guiding visitors through a fluid and intentional journey.

Founder and creative director Garen Yessayan hosted an exclusive opening event that brought together a dynamic mix of influencers, celebrities, media, and longtime supporters. The evening celebrated both the milestone and the community that continues to shape the brand.

Guests explored the space, interacted with the latest collection, and experienced the design philosophy in a setting that felt elevated, intimate, and thoughtfully constructed. Every corner of the boutique invited discovery, blending innovation with understated sophistication.

This opening marks a defining moment for U Los Angeles a permanent home in the city that inspires everything we create.